The Mattson Philosophy on Training

We are a principled driven organization in the field of organizational communication. We operate with the strong conviction that understanding and applying communication principles is the key to effective communication. Effective communication is a skill that can be learned and continuously improved by everyone.

All principles we share are in the spirit of ethical applications.

Our goal is to improve communities by improving communication skills.

It is our duty to stay informed in our field with the purpose of sharing the most current communication principles. In our workshops, we share these principles with individuals and guide them in discovering relevant applications in all communication events.

Social Science research has shown that there is no ideal way to communicate. What works for one person in a given communication event may not work for others.

Therefore, we remain open and flexible in striving for the proper balance of teaching principles and training in techniques when we customize our workshops for your organization.

Teaching and Training approaches to learning depend on the audience and the situation.

This fresh—flexible—approach to communication training for the purpose of improving communication effectiveness for individuals and organizations is grounded in social science research.

Effective communication skills substantially benefit organizations and individuals.

For organizations, better communication skills can lead to increased productivity, higher profits, better morale, and stronger (consistent, responsible, and reliable) organizations.

For individuals, better communication skills can lead to better effectiveness, pay raises, promotions, recognition, better jobs/careers, higher job satisfaction, and better grades for students.

Let Mattson bring your workshop to you.

Persuasion and Selling Workshop

Convince Anyone to do Anything

Our approach to persuasion and selling is simple—be ethical. It is true that with the right words, the right techniques, and the right strategies, over time, you can convince anyone to do anything. However, we stress that you make sure there is a benefit or benefits to the prospect; otherwise, it is unethical.

How can it be done? In this workshop, you will learn specific ideas including the following: The process of analyzing the prospect and situation, the prospect’s disposition to what you want her/him to do, how to identify his/her motives, strategies needed to set this process into motion, and a step-by-step process on how to do this. Also, you will have an action plan to improve your sales/persuasion skills over time. You will learn the power of character, conviction, and passion.

These strategies can be used to motivate people to action today: buy, volunteer, or behave. Also, they can be used to influence—over time—people’s attitudes, values, and beliefs; Again, make sure people will benefit from doing what you ask.

We have a unique strategy plan for non-profit organizations seeking donations and volunteers from the community. Call for more information.

• Was Dale Carnegie right on his views of persuasion?
• Are Aristotle’s technical means of persuasion still relevant today?

 

Who should attend?

People who want to…

• Learn the Secret to selling
• Learn to motivate co-workers
• Learn to motivate prospects
• Increase sales
• Earn more money
• Understand people better
• Hire the right people
• Find volunteers
• Increase donations
• Improve organizations
• Improve communities
• Aspire to political office
• Aspire to community service (school boards, PTA’s, etc)
• Organize neighborhood watch groups
• Change/influence policy
• Influence others
• Motivate their children
• Etc.

Organizations should send their people because persuasive people…

• Become excellent managers
• Become excellent leaders
• Earn more income for the organization
• Develop solid community reputations for the organization
• Increase sales
• Develop company loyalty
• Inspire other to produce
• Are innovative
• Share ideas
• Influence others
• Critical thinkers
• Improve systems
• Improve the workplace
• Communicate clearly
• Hire better people
• Retain the best people
• Promote the best people
• Get things done
• Etc

The Mattson Approach to Workshops

We understand that organizations send participants to us for training in order to become more effective, to “walk the walk” of the company’s mission statement and values, and to keep the organization on course in its “strategic direction.”

However, there are costs involved; not only are there the costs of the training, the opportunity costs associated with your people being away from the job must be taken into account also. Therefore, we are serious about your ROI by presenting “meaty” workshops with “concrete” information that can be put into practice today.

The tree cutter who stops to “sharpen her axe” at the right times is by far more productive than the tree cutter who works harder and harder attempting to “keep up” using a dull axe.

The workshops are short in duration; yet, long in content. We take the term “workshop” seriously. Participants will “roll up their sleeves” and get busy in this interactive environment developing applications of this valuable information. In completing the Workshop Workbook, participants will walk away with the information they need and a detailed plan including resources to improve their communication skills.

How to Register

All Workshops are presented on site. To obtain maximum value, a minimum of 10 participants is required with a cap limit of 44.

Each Workshop is presented in three 50 minute sections (a ten minute break in each hour). The cost is $600.00. Prices include Workbooks and Countdown Flipbooks.

Meyers-Briggs Type Indicator Workshops require 6 weeks advance booking and have an additional fee of $49.00 per participant for testing material.

If you do not have the needed number of participants to register or you do not have the budget for at least 10 participants, or for any other reason, you can chose to Sponsor a “public workshop.” If you are interested in Sponsoring a “public workshop” call or email us for details.

Also, if you are an association, a non-profit organization, or an educational organization, call or email us about Sponsoring a “public workshop.”