What does Mattson Do?

We give presentations on how to give presentations.

Our mission:

Improve Communities by Improving Communication Skills

How do we do this?

We teach people public speaking and presentation skills

We train people how to give speeches and sharpen presentation skills

We teach sales people to sell using presentations

We train sales people to sell using presentations

We teach people to raise funds and recruit volunteers using presentations

We train people to raise funds and recruit volunteers using presentations

We teach professionals to share their ideas and work using presentation skills

We train professional to share their ideas and work using presentation skills

We teach professionals to motivate people using presentation skills

We train professionals to motivate people using presentation skills

We teach professionals to manage people using presentation skills

We train professionals to manage people using presentation skills

We teach professionals to lead using presentation skills

We train professionals to lead using presentation skills

More specifically, we do this by…

Publishing speaking and presentation tips on our website

Producing useful tools such as books and booklets

Producing Workshops

Giving talks to groups who invite us

The Informative Speech

Before you start to write the speech answer these questions:

• What is the occasion of your presentation?
• Who is in the audience?
• Why were you asked to speak?
• What does the audience expect?
• What does the audience need to know from you?
• What are the physical supplies and technology needed?

Set Your Objectives

Objectives are your goals—your destination. As Robert Mager, adult learning theorists says, “If you don’t know where you are going, you will end up somewhere else.” The objectives include Topic and a Specific Purpose. What is the best topic in your field to meet the audience’s needs, and what do you want the audience to be able to know, do, or understand after your presentation?

Conduct Research

Gather all the information you will need. This information must only support your objective. Organize information in a logical pattern (group all like information together)

Pick the three most important concepts from your information (it is best to stick to only three points, otherwise you risk “data dumping” on your audience and they will mentally check out long before you have completed your presentation. No one ever complained that a presentation was too short)

Develop an Outline

Work on the principle of tell them what you are going to say, tell them, then tell them what you said

• Tell them what you are going to say is your Introduction
• Tell them is the Body
• Tell them what you said is the Conclusion

This concept of organization helps the audience remember your points through repetition. The best speakers use this format.

The Body should be the three concepts you selected above. Write out full sentences in outline to find rough sentences or ideas. Once the Outline is completed into full sentences (a formal outline), it is time to make note cards.

Develop Your Delivery

There are four types of delivery in presentations: Extemporaneous, Memorized, Manuscript, and Impromptu. We will be talking about an extemporaneous presentation. That means conversational style using notes.

The first thing you do is to get a stack of 3 X 5 note cards or no more than two sheets of paper. Then extrapolate phrases from your formal outline. Start with the attention getter and work your way through the outline. You should have no more than three lines of text per note card. DO NOT WRITE OUT YOUR SPEECH. This will make you read, and you will disengage from the audience. You want to be able to look at a few words and then talk to the audience like you were talking with a friend. The strategy is to move from concept to concept, not word to word.

DO NOT MEMORIZE. Even if you forget to say something, it is OK, the audience doesn’t know you left something out of your outline. If you forget, and have moved on to another point, do not add it later. Let it go.

Be sure to number your note cards in case you drop them.

Only write on one side of the note cards or paper.

When you have covered the point on the note card, slide it to the bottom of the stack. Do not put them on a table or podium. Hold them.

If you use two sheets of paper, tape each sheet to the inside a nice folder. Lay the folder open on the lectern; do not carry a folder when speaking.

Practice your points by telling friends in normal conversation with out telling them you are practicing your speech. The way you tell them your points, is the way to tell an audience. It comes off natural and doesn’t look over practiced plus you can observe your friend’s reactions and help you with you choices of words and concepts.

Be sure to include transitions and citations on your notes.

If needed, include personal notes such as the following: Breathe, Smile, Pause, Look at Audience, etc.

Persuasive Speaking and Sales Presentations

Wouldn’t it be valuable if you could convince anyone to do anything? Does it sound suspicious to you? It could be if you were unethical. However, we can do just that — convince anyone to do anything.

Visual Aids: Dazzling or Destructive?

A picture is worth a thousand words. This old maxim is very true. Good visual aids can drive your point home and make it memorable. Visual aids can also be a disaster and distract from your presentation as we will see later.

Visual aids are extra powerful with an International audience. Sometimes understanding gets lost in language or articulation; however, visual aids can instantly clear up these misunderstandings. Using visual aids properly are vital to any presentation.

Informative Presentation Tips

Before you start to write the speech answer these questions:

• What is the occasion of your presentation?
• Who is in the audience?
• Why were you asked to speak?
• What does the audience expect?
• What does the audience need to know from you?
• What are the physical supplies and technology needed?

Delivering the Professional Introduction

The Speech of Introduction:

• State the Topic
• Present the Speaker’s Credibility
• Welcome the Speaker
• Say the Speaker’s name
• Applause