Who needs a Mattson speech flipbook?

Mattson flipbooks are designed for people who do not speak in front of groups very often:

These people can have clear cut guidelines to follow and be effective
These people will not have to take a college public speaking course
These people do not have to get formal training in Public Speaking
These people will not have to join a speaking club like Toastmasters
These people can be successful following the step by step process of writing a special speech
These people can be successful following the step by step process of practicing a special speech
These people can be successful following the step by step process of delivering a special speech.

Why Mattson Speech Books?

There are many ways to learn how to give a speech or make a presentation. Why should you choose Mattson books and workshops? What other options do you have?

Books: Most books on public speaking are long and drawn out. Readers have to wade through 250+ pages to find the information they need. And, most of the books are written in academic language leaving the reader to try to translate into layman language by guessing context.

College Courses: They are good; however, they are 11 weeks long (two and a half hours long two nights a week). At a community college, they cost about $350 and spend many hours on speeches you many never give.

Free Advice from friends and co-workers: These folks mean well and their hearts are in the right place; however, most advice is silly or bad (imagine the audience naked, don’t look at anybody, or take a shot of alcohol). They don’t know any more than you do; therefore, it has the effect of “pooling ignorance.”

Commercial Courses: The good ones are 6 to 12 weeks long and cost over 1,000 dollars. Most novice speakers do not have that long before they have to present. Plus, why spend over $1,000 when the speaker will not be speaking as part of his/her job?

Hiring a Professional Coach: This can be very expensive; however, it usually is worth the investment if two things are in place: One, the coach is credible, knowledgeable, and a good professional teacher. Two, your career requires you to speak— inform/motivate/inspire/lead—in front of groups often.

Winging it: Never do this. It is an insult to the audience.

“Mattson flipbooks will guide you in preparation, organization, and managing your fear; however, to meet the qualifications of using these tools, you must be yourself.”

So You Have to Give a Speech Flipbooks

14 Pages | $9.95

16 Flipbook Titles to Choose From:

The flipbooks were written with the novice speaker in mind for instant help and advice on an upcoming speaking assignment with as little notice as one hour before presenting. In reality, if read and mastered before hand, a novice speaker would be capable of using the principles and coming up with an impromptu presentation right on the spot; however, the ideal advance timing would be two weeks.

These books are designed to bring out your unique personality and—in a sincere way—do what you are supposed to do in any presentation: focus on the audience’s needs or on the special occasion of honoring someone. The flipbooks will guide you in preparation, organization, and managing your fear; however, to meet the qualifications of using these tools, you must be yourself.

The flipbooks are credible.

The flipbooks were written by me.

Rod Mattson
Professor of Communication Studies
Green River Community College
Auburn, WA

CEO
Mattson Communication Training
Des Moines, WA

Since 1993, when I set my goal to become an expert in public speaking and communication, I have read hundreds of books on public speaking (academic textbooks, self help books, trade books, trade magazines, business books, etc), taken four Dale Carnegie courses, attended International Training in Communication (very similar to Toastmasters) and Toastmasters meetings, sat in on hundreds of business meetings, judged many speech contests, surfed thousands of Internet sites, wrote a book on public speaking, earned Bachelor of Science and Master of Science degrees in Organizational Communication, presented many workshops, seminars, and speeches on public speaking, and taught public speaking to over 3 thousand students as an Instructor/Lecturer in university and college communication courses.

Just 7 to 10 Minutes

The flipbook is something you can use now and be effective. The flipbooks take about 7-10 minutes to read and are full of information and guidelines for your specific needs right now.

A person could open a flipbook and read about the philosophy behind each special speaking situation and follow easy to understand guidelines in writing, practicing, and delivering your specific type of speech. People can have the flipbook with them at all times (it neatly fits into a shirt pocket or purse) for instant access, note taking, practice, and inspiration.

The flipbook saves time and money. The only way to become an excellent speaker in all situations is formal training followed by lots of experience—that is until the flipbooks came out. You don’t have time to read long books, take classes, surf the Internet wading though all the junk trying to determine valuable information in a field you know very little about, or joining a club.

There are at least two more long term benefits to you of buying and reading the flipbooks:

One, all of the information in the flipbooks are grounded in communication and psychological theory starting with the teachings of Aristotle and developed over the history of civilization. So you are buying the best and proven information assembled in one place.

Two, by reading the flipbooks and applying the information, you can be an expert speaker for all occasions over time with experience—thus saving all that time of formal training. You can read any book, take any class, join any club, or read any Internet site on public speaking and you will not miss out on any well grounded information by only buying and reading customized--to your needs--flipbooks instead.

If you are looking for jokes, “secrets” to dazzling an audience, “secrets” to entertaining an audience, or advice on how to make yourself “look good” by focusing on yourself, then these flipbooks are not for you.

I developed these tools to bring out your sincerity while getting the proper (intended) message to the audience. Be yourself, if you are normally funny, you will still be funny, if you are not normally funny, then what would make someone think s/he can all of a sudden transform into someone else and be funny?

I strongly discourage you from buying books with jokes, speeches to copy, or suggestions and tips how to be funny. If you are not a trained comedienne, you could get yourself in a no win situation and you will never try to talk to in front of a group again. Don’t use other people’s words or ideas. Be yourself, let your personality show. No one knows you better than you do. You were asked to speak because someone(s) think(s) you have something important to say. Those people who asked you to speak want to hear your ideas, not someone else’s ideas or words you are trying to memorize. If they wanted that, they would have asked someone else to speak.

Always prepare and organize with the audience in mind and be yourself--speak from your heart. You will never ever go wrong.

The flipbooks will help you with preparation, organization, and managing your fear. You must be yourself.

The Mattson Flipbook

Mattson flipbooks are designed for people who do not speak in front of groups very often:

These people can have clear cut guidelines to follow and be effective
These people will not have to take a college public speaking course
These people do not have to get formal training in Public Speaking
These people will not have to join a speaking club like Toastmasters
These people can be successful following the step by step process of writing a special speech
These people can be successful following the step by step process of practicing a special speech
These people can be successful following the step by step process of delivering a special speech.

Just 7 to 10 Minutes

The flipbook is something you can use now and be effective. The flipbooks take about 7-10 minutes to read and are full of information and guidelines for your specific needs right now.

There are at least two more long term benefits to you of buying and reading the flipbooks:

I strongly discourage you from buying books with jokes, speeches to copy, or suggestions and tips how to be funny. If you are not a trained comedienne, you could turn your presentation into a disaster; thus, you will never try to talk to in front of a group again. Don’t use other people’s words or ideas. Be yourself, let your personality show. No one knows you better than you do. You were asked to speak because someone(s) think(s) you have something important to say. Those people who asked you to speak want to hear your ideas, not someone else’s ideas or words you are trying to memorize. If they wanted that, they would have asked someone else to speak.

Always prepare and organize with the audience in mind and be yourself--speak from your heart. You will never ever go wrong.

The flipbooks will help you with preparation, organization, and managing your fear. You must be yourself.