What does Mattson Do?
We show people how to talk in front of groups without looking incompetent or boring.
We give presentations on how to give presentations.
- Analyzing the Audience
- Setting Objectives
- Gathering Information
- Crafting & Organizing the Message
- Practice and Delivery
- Using Visuals
The Psychology
- Convince Anyone to Do Anything
- Perception
- Prospect’s Disposition to Your Proposition
- Motivate People to Action
The Approach
- The 4 C’s: Credibility, Character, Competence, Charisma
- Crafting and Organizing the Message
- Logic and Emotions
- The Reverse Close
- Leadership/Management
- Perception
- Group Dynamics
- The 4 C’s
- Public Speaking
- Influence/Persuasion
- Personalities/Conflict in the Workplace
- Communication Styles
- Personality and Selling/Motivating/Persuading
- Personality and Teaching/Training
- Type and Understanding/Leading
What do you want?
- A job promotion?
- A pay raise?
- A better job?
- Recognition?
- Higher Grades?
- Higher Sales?
- Better Interviewing skills?
- Better Communication skills?
The Public Speaking skill can provide you with any and all of the above. However, public speaking is a skill like all other skills, you must know the basics, develop your style, and practice. It takes effort, desire, and a positive attitude. You have to be ready when opportunity knocks. Most people never hear the knock.
Luck has been defined as when opportunity intersects with preparation. Mattson Communication Training can prepare you with the communication skills needed in today’s highly competitive workplace.
Learning the public speaking skill in front of an audience is a bad idea. It is like the farmer who wakes up on a sunny August morning and says to himself, “This is a good day to harvest, I better go plant my crops.” Public Speaking is like the laws of the harvest: we must prepare by planting, cultivating, watering, and fertilizing the crops months before the harvest.
Public speaking is the communication skill most sought after by employers because most employees would rather have their teeth pulled than to stand up and speak.
Many people think they can get through life without the public speaking skill. You can too if you want to limit your possibilities in life. Without public speaking skills, you will have to accept positions, policies, rules, regulations, and laws determined by other people. If you can’t stand up and speak, your ideas, visions, and innovations will not be considered.
The first step is for you to provide the courage to move outside your comfort zone and speak up. Anytime we step outside our comfort zone, we become to feel uneasy, nervous, and often fearful. Most of us are this way because it is in our genetic makeup.
Mattson is here to help you manage your nervousness of performing a new skill—speaking up—and to show you how to research, plan, organize, practice, and deliver your ideas in a clear, concise, and persuasive way.
Mattson Books
Mattson books are written specifically
for students and novice public speakers dedicated
to the number one fear of Americans: The fear of
public speaking.
We developed Harnessing Your Fear of Public Speaking and Countdown to Public Speaking because as a teacher and workshop leader, I could not find a concise—user friendly—resource, for my Speech students and Workshop participants, that focused on the reasons we have the fear and specific strategies for managing it.
Public Speaking is not about delivery style or content. I believe public speaking is about how much information your audience will remember. I will show you how to make your ideas stick in their memories. However, we need to learn how to harness the fear of speaking before we can be successful speakers.
Online Step-by-Step Guide
Step-by-Step Process of the Informative Presentation
- Analyze the Audience
- Select Your Topic
- Set Your Goals
- Gather Information
- Organize Information
- Develop Outline
- Write Body of Outline
- Write Introduction
- Write Conclusion
- Develop Formal Outline
- Prepare Visual Aids
- Prepare Note Cards
Download a Mattson
e-workbook today!
Three of our most popular flipbooks are now available for immediate download: Best Man Speech, Maid of Honor Speech, and Introducing the Speaker.
Persuasive Speaking and Sales Presentations
Wouldn’t it be valuable if you could convince anyone to do anything? Does it sound suspicious to you? It could be if you were unethical. However, we can do just that — convince anyone to do anything.
Visual Aids: Dazzling or Destructive?
A picture is worth a thousand words. This old maxim is very true. Good visual aids can drive your point home and make it memorable. Visual aids can also be a disaster and distract from your presentation as we will see later.
Visual aids are extra powerful with an International audience. Sometimes understanding gets lost in language or articulation; however, visual aids can instantly clear up these misunderstandings. Using visual aids properly are vital to any presentation.
Informative Presentation Tips
Before you start to write the speech answer these questions:
- What is the occasion of your presentation?
- Who is in the audience?
- Why were you asked to speak?
- What does the audience expect?
- What does the audience need to know from you?
- What are the physical supplies and technology needed?
Delivering the Professional Introduction
The Speech of Introduction:
- State the Topic
- Present the Speaker’s Credibility
- Welcome the Speaker
- Say the Speaker’s name
- Applause